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GianCann

Pop-Up LEGO Store

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The LEGO Group sperimenta un nuovo modello di business per dei negozi fisici che sono più semplici da "implementare" rispetto ad un LEGO Store con tutti i crismi che lo contraddistinguono:

https://lan.lego.com/news/overview/1st-pop-up-lego-brand-store-is-open-now-r158/

È un modello che si sposa bene anche con i temporary store che sempre più spesso si vedono nei centri commerciali.

Le differenze sostanziali rispetto ad un "vero" LEGO Store:

  • Yes, you will be able to earn and redeem LEGO VIP points at Pop-Up stores.
  • There is not a Pick-a-Brick wall or Build-a-Mini station.
  • There are no LEGO Brand store Passport stamps available at Pop-Up stores.
  • There will not be monthly minibuild activities or other in store events.
  • The product prices will be the same at LEGO Brand and Pop-Up stores including any sales.
  • Pop-Up stores will try to offer the same gift with purchase promotions.
  • Pop-Up stores will have new employees but also at least one experienced employee from a local LEGO Brand store.

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