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LEGO brand is crowned the planet's most 'powerful'

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"Apple's brand value has dropped 27pc in the last 12 months, according to an analysis by leading valuation and strategy consultancy Brand Finance, which also found Lego to be the world's most powerful brand.


This year's most powerful brand is Lego, with last year's leader Walt Disney falling five places. Lego has been boosted by The Lego Batman Movie, while digital innovations such as its new Lego Life social network have helped to broaden it into more of a shared pursuit."

Fonte: http://www.telegraph.co.uk/business/2017/02/01/google-replaces-apple-worlds-valuable-brand-lego-crowned-planets/



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